One thing I tell people all the time in marketing is this: you deal with facts, not feelings. You deal with data, not the story you wish the data was telling.
What I’ve realized is that most people don’t do that with themselves.
They evaluate their lives based on feelings. Based on intentions. Based on the story they tell themselves so they can sleep at night.
The problem isn’t lack of information. It’s commitment to a lie about yourself.
I’ve learned in my own life that if I actually want to grow, I can’t evaluate myself based on how I feel or what I meant to do. I have to look at the facts.
What am I actually spending my time on?
How am I actually treating my wife and kids?
How am I actually conducting my business?
What are the results I’m producing?
And sometimes the facts aren’t flattering.
If the facts say I’m being an asshole, I don’t get to argue with the data.If the facts say I’m being lazy or undisciplined, I don’t get to spin a narrative.
Growth starts when you stop lying to yourself.
You don’t change by feeling better about who you are.
You change by adjusting how you live until the facts tell a different story.
That takes honesty.
And it takes courage.
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